Internet trial packs for 2G, 3G subscribers

Vodafone India launches Internet trial packs for 2G, 3G subscribers

Surbhi Chawla, April 10, 2013

With an aim to increase the uptake of mobile Internet on its network, Vodafone India has introduced 'one-time trial packs' for its 2G and 3G subscribers.

The subscribers will have to shell out Rs. 25 for the 2G plan and Rs. 49 for a 3G plan. These plans are available for both postpaid and prepaid customers and have a seven days' validity. The data limit available in this pack is 500MB.

To activate this plan Vodafone users will have to send an SMS 'TRY' to 111. This is a trial offer and hence the subscribers will not be able to purchase it as a paper recharge or e-top up.

For a prepaid subscriber, who us already subscribed to an Internet pack, this plan will overwrite their current pack. On the hand, for a postpaid subscriber, the trial pack would be additive and customer would go back to the current Internet pack subscribed when the trial is over.

Post the completion of the seven day trial period, this pack will not be auto renewed. Additionally, the subscribers will be given an option to choose from the existing 2G and 3G Internet packs that Vodafone India is offering.

Sharing his views on these plans, Vivek Mathur, Chief Commercial Officer, Vodafone India said, "Our core objective is to drive mobile internet adoption among non-internet users. In our endeavour to provide differentiated experience to our customer, we have introduced a new category of trial packs to make mobile internet more interesting, less intimidating for them. We see tremendous potential in this offer as non-users will be able to discover the benefits of mobile internet and how it can change their lives."

Vodafone has also brought back its popular mascot Zoozoo, to help the company in creating awareness about mobile Internet. The company has also shared that the Zoozoo fan page on Facebook had crossed 10 million fans. To celebrate this feat, Vodafone has also created an exclusive video with an interactive Facebook application. This application shows users a new Zoozoo video every time they launch the app.

2G spectrum auction flops

2G spectrum auction flops; less than Rs, 10K crore bids received

Press Trust of India, November 15, 2012

The much-talked about 2G mobile phone spectrum auction on Wednesday virtually flopped with just Rs 9,407 crore being garnered in the process contrary to the high valuation estimated by the CAG in its damning report of the government two years ago.The auction, which lasted just two days, got total bids worth Rs. 9,407.64 crore, Telecom Minister Kapil Sibal told reporters at the end of the bidding, which was a far cry from the 35-day bidding for the 3G spectrum in 2010 that got Rs. 67,719 crore.
The government was targetting a minimum of Rs 28,000 crore from the sale of 2G spectrum in the GSM band and the tepid response may upset its efforts to meet the revised fiscal deficit target of 5.3 per cent of GDP. Overall, the government had budget Rs 40,000 crore as revenue from spectrum sale this fiscal.
Sibal refused to comment on the CAG's estimation of Rs. 1.76 lakh crore as the loss to the exchequer in giving away spectrum on first-come-first-serve basis in 2008.
In an apparent dig at the CAG, he merely said, "the facts are before the nation and quite clear."
Going by the 3G auction price, the current sale should have fetched Rs. 1 lakh crore but "what we have got is Rs. 9,407 crore... so this is a market and that is how it plays itself out."
None of the five companies bidding for the spectrum made any offer for pan-India airwaves for which the reserve price was set at Rs. 14,000 crore, a rate considered high by the industry.
Sibal said in all 101 out of the 144 blocks of spectrum on offer got bids.
Metro cities of Delhi and Mumbai, which accounted for 40 percent of the base price of Rs. 14,000 crore for 5MHz of 2G spectrum, drew no bids.
Olympus said Monday it had swung back into the black in the first half of its fiscal year, reporting a $100 million net profit on the sale of subsidiaries unrelated to its core business, while the key medical systems unit posted an operating profit.
Sony and its domestic rivals are all struggling due to the strong yen and falling prices of television and other products amid stiff competition from South Korean, Chinese and other makers.
Moody's last week downgraded Sony's credit rating for the second time in a month, the latest blow to Japan's electronics sector where embattled Sharp has seen its own credit rating slashed to junk.
The global ratings agency chopped Sony by one notch to Baa3 with a negative outlook, just above junk grade.